Patch the gap in your marketing.
Identify the problem and lead to a solution.
Scroll
Our Services
Our Services
Our Clients
Our Clients
Our Team
Our Team
President・CEO
Yoshihiro Umegaki
After graduating from university in the United States, worked at a management consulting firm before joining Tribal Media House, Inc. in 2011. From the early days of social media in Japan, led major SNS initiatives for top-tier companies and helped drive the growth of the industry.
Went independent in 2017 and founded Patch Inc. in 2019, assuming the role of CEO. Has supported digital and social media marketing efforts for numerous companies, including Toyota Motor Corporation, Kawasaki Heavy Industries, and Japan Airlines.
Appointed as a digital marketing advisor to the Japan National Tourism Organization (JNTO) in 2020, with a growing focus on inbound marketing since then.
VP・CCO
Wee Bethany
Born in Singapore. After graduating from International Christian University in Tokyo, joined Tribal Media House, where responsibilities centered on managing social media operations for global accounts.
After three years, moved to a WPP group advertising agency, serving as the sole Social Media Manager and advisor for a range of global clients. In 2019, joined Patch Inc. at its founding and was appointed Vice President.
Brings experience from both Japanese and international advertising agencies to lead global marketing across inbound and outbound initiatives. As an Instagram specialist, provides end-to-end support, from strategic planning and performance analysis to daily operations and content creation.
Executive Officer・COO
Takuma Kawakita
Joined Tribal Media House, Inc. as a new graduate, handling a wide range of responsibilities from social media strategy to execution, primarily for Japanese clients.
After three years, moved to the global advertising agency McCann Erickson, spending approximately six years as a digital planner supporting international clients. Provided a broad scope of digital support, including not only social media, but also digital advertising and content planning.
Joined Patch Inc. in 2024. Leverages experience from full-service agencies to offer proposals beyond social media, covering a wider range of digital solutions.
Case Studies
Case Studies
Instagram (Global)
Precision equipment manufacturer
Strategy / English Writing / UGC Activation / Post Management / Analysis / Ad Management
To increase global awareness of a new product, we supported Instagram operations targeting English-speaking camera users and photography enthusiasts through the use of UGC.
We handled the entire process — from defining content themes and tone to English copywriting, permission requests, posting, and ad management.
By combining authentic user-generated content with consistent messaging across posts and ads, engagement rates improved significantly.
The initiative also expanded connections with overseas fans, leading to increases in both post saves and UGC submissions.
Retail / Commercial company
Strategy / Planning / Content Creation / Posting / Analysis / Ad management
With the goal of attracting customers to a certain commercial facility, we provided comprehensive support to ensure effective operation, from account configuration to operation and budget allocation.
Working with each shop within the facility, we produced content on a variety of angles and themes. By utilizing advertising with limited distribution areas, we achieved three times the reach and ten times the engagement figures compared to last year, contributing to an increase in store visits.
Instagram (Global)
Transportation (railroad)
Inbound / Influencer / Post planning / Production (photography) / English writing / Analysis
Targeting international travelers in the “pre-trip” and “in-trip” stages, this project showcased trending spots and experiences along key travel routes through photos and videos.
Our team handled part of the video production, featuring overseas influencers who share information about Japan and creating content from a traveler’s perspective.
The videos achieved view counts several times higher than the influencers’ follower numbers, reaching a wide audience beyond their existing fans.
Instagram / TikTok / YouTube
Entertainment / Theme park
Overseas Operations / Social media operation / Project Management / Casting / Content Creation
A large area centered around a popular movie character opened at an overseas theme park in Asia. To coincide with this, a social media promotion was conducted targeting Japanese tourists. The appeal of the facility, attractions, and exclusive content was communicated through on-site filming and posts featuring celebrities.
The total number of views across social media exceeded approximately 83 million on TikTok, approximately 80 million on Instagram, and approximately 10 million on YouTube, creating a huge buzz in a short period of time.
