Communication Strategy Development
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Analyze current inbound initiatives and tools to identify and visualize challenges
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Develop strategies using statistical data and trends in inbound tourism
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Formulate promotion plans based on communicating appeal from a foreign visitor’s perspective
Social Media Marketing
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Establish and strategize multilingual social media accounts
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Plan content tailored to user behavior in each market
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Conduct post analysis and implement engagement-boosting initiatives
Ad Placement
Planning advertising strategies that combine digital advertising and overseas media
Optimal delivery design taking into account the target contact media
PDCA cycle operation based on verification data
Influencer Marketing
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Casting Influencers: Bring influential creators from each market to Japan for content production
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Content Production Support: Assist influencers in creating videos and articles that showcase the appeal of Japan
Support for Review and Word-of-Mouth Platforms
Planning advertising strategies that combine digital advertising and overseas media
Optimal delivery design taking into account the target contact media
PDCA cycle operation based on verification data
Content Creation & Multilingual Localization
Articles and videos about history, culture, cuisine, and other topics that interest foreigners
Translation and writing in multiple languages, including English
Creative development based on the trends and cultural background of each country
Media Relations
Media Invitation: Inviting overseas media to Japan and providing reporting opportunities
Press release distribution: Providing the latest tourism information to the media in each market
FLOW
Service flow
Phase 1
Strategy planning
We design the overall direction to lay the foundation for success.
Survey design
Organizing issues and KPIs and analyzing targets
Strategic scenario/implementation roadmap development
Customer journey creation
Company/competitor/market benchmarking research
Resource allocation and KPI target design
Phase 2
Policy design and channel development
We will proceed with the development of each channel and the design of measures, and establish an implementation system.
Establishment of information dissemination channels (SNS, maps, search, reviews, web, etc.)
Account and traffic flow design and optimization
Advertising delivery and promotion design (delivery method, media selection, targeting, etc.)
Content design and production (text/images/videos/LP, etc.)
Phase 3
Measures implementation
Through implementation and verification, we will evolve into more effective operations.
Information dissemination, advertising distribution, and monitoring
Utilizing UGC, promoting third-party evaluations, and inviting influencers (if necessary)
Expanding content and touch points (landing pages, web pages, videos, translation support, etc.)
Phase 4
Improvement and optimization
Based on what has been done so far, we will consider and implement improvements, expansions, and new developments.
Data analysis and improvement proposals
Redesign and optimization of digital strategy (if necessary)
Expanding into new markets and new target demographics (overseas initiatives, cross-border promotions, etc.)
Real-world x digital collaboration measures (exhibitions/events/tie-ups, etc.)
*It is also possible to support only part of each phase.
Contact us
inquiry
Inbound Marketing