Patch the gap in your marketing.
Identify the problem and lead to a solution.
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Our Services
Our Services
Our Clients
Our Clients
Our Team
Our Team
President・CEO
Yoshihiro Umegaki
After graduating from university in the United States, worked at a management consulting firm before joining Tribal Media House, Inc. in 2011. From the early days of social media in Japan, led major SNS initiatives for top-tier companies and helped drive the growth of the industry.
Went independent in 2017 and founded Patch Inc. in 2019, assuming the role of CEO. Has supported digital and social media marketing efforts for numerous companies, including Toyota Motor Corporation, Kawasaki Heavy Industries, and Japan Airlines.
Appointed as a digital marketing advisor to the Japan National Tourism Organization (JNTO) in 2020, with a growing focus on inbound marketing since then.
VP・CCO
Wee Bethany
Born in Singapore. After graduating from International Christian University in Tokyo, joined Tribal Media House, where responsibilities centered on managing social media operations for global accounts.
After three years, moved to a WPP group advertising agency, serving as the sole Social Media Manager and advisor for a range of global clients. In 2019, joined Patch Inc. at its founding and was appointed Vice President.
Brings experience from both Japanese and international advertising agencies to lead global marketing across inbound and outbound initiatives. As an Instagram specialist, provides end-to-end support, from strategic planning and performance analysis to daily operations and content creation.
Executive Officer・COO
Takuma Kawakita
Joined Tribal Media House, Inc. as a new graduate, handling a wide range of responsibilities from social media strategy to execution, primarily for Japanese clients.
After three years, moved to the global advertising agency McCann Erickson, spending approximately six years as a digital planner supporting international clients. Provided a broad scope of digital support, including not only social media, but also digital advertising and content planning.
Joined Patch Inc. in 2024. Leverages experience from full-service agencies to offer proposals beyond social media, covering a wider range of digital solutions.
Case Studies
Case Studies
Linkedin (Global)
Transport infrastructure company
Strategy / Planning / Posting / Articles / KPI Design / Analytics / Reporting / English Copy
We developed a LinkedIn strategy to help share the company’s initiatives on decarbonization and new business development with English-speaking stakeholders.
With a framework designed to ensure consistent posting even with limited internal resources, we provided end-to-end support — from topic planning and English copywriting to scheduling and insight analysis.
As a result, in-house use of LinkedIn has expanded, cross-department collaboration has become more active, and engagement rates have steadily improved. The initiative has also laid the groundwork for future recruitment and partnership activities.
Social Media / Ad (Global)
Government tourism organization
Digital Strategy / Consulting / Global Coordination / DMO Consulting / Ad Management
To promote inbound tourism, the client’s overseas offices across the world leveraged social media to inspire travel to Japan.We developed a comprehensive digital promotion strategy centered on social media and provided operational support, offering strategic advice for account management at both headquarters and overseas offices.
In addition, we supported regional DMOs and local governments through digital consulting, including ad performance analysis and optimization proposals — contributing to higher-quality, more effective promotions across multiple fronts.
Instagram / X
Korean luxury cosmetics brand
Strategy / Planning / Content / Advertising / Monitoring / Reporting / Live Support
A South Korean luxury brand launched its official Instagram and X accounts to establish a strong presence in the Japanese market.
We provided end-to-end support — from content calendar design and creative production to ad management and live-streaming operations — ensuring a consistent brand tone and smooth local execution.
Through culturally attuned localization and continuous optimization across both Japanese and Korean markets, the brand gained 10,000 followers within a year, significantly boosting awareness in Japan.
Social Media (Global/Local)
Heavy industry manufacturer
Social Media Strategy / Post Planning / Content Creation / Ad Management / Monitoring / Analysis
We supported the client’s social media operations to share its diverse businesses and products with audiences in Japan and abroad.Providing long-term, comprehensive support — from strategy and content planning to monitoring, ad management, and performance analysis — we strengthened the company’s global presence.
With over 1.5 million followers, the company effectively showcased its core businesses, including hydrogen energy, aviation, railway, and motorcycles.By combining global strategy with creative expressions that highlight Japanese quality and technology, we helped enhance brand value across LinkedIn and Facebook.
