Entertainment / Theme park
Instagram / TikTok / YouTube
Overseas Operations / Social media operation / Project Management / Casting / Content Creation
A large area centered around a popular movie character opened at an overseas theme park in Asia. To coincide with this, a social media promotion was conducted targeting Japanese tourists. The appeal of the facility, attractions, and exclusive content was communicated through on-site filming and posts featuring celebrities.
The total number of views across social media exceeded approximately 83 million on TikTok, approximately 80 million on Instagram, and approximately 10 million on YouTube, creating a huge buzz in a short period of time.
A major new area themed around a popular movie character opened at an overseas theme park in Asia.To coincide with the launch, we executed a social media promotion targeting Japanese travelers. Through on-site filming and influencer collaborations, we highlighted the appeal of the park, its attractions, and exclusive content.
The campaign generated exceptional buzz in a short period, reaching over 83 million views on TikTok, 80 million on Instagram, and 10 million on YouTube across all platforms.