
Precision equipment manufacturer
Instagram (Global)
Strategy / English Writing / UGC Activation / Post Management / Analysis / Ad Management
To increase global awareness of a new product, we supported Instagram operations targeting English-speaking camera users and photography enthusiasts through the use of UGC.
We handled the entire process — from defining content themes and tone to English copywriting, permission requests, posting, and ad management.
By combining authentic user-generated content with consistent messaging across posts and ads, engagement rates improved significantly.
The initiative also expanded connections with overseas fans, leading to increases in both post saves and UGC submissions.

To increase global awareness of a new product, we supported Instagram operations targeting English-speaking camera users and photography enthusiasts through the use of UGC.We handled the entire process — from defining content themes and tone to English copywriting, permission requests, posting, and ad management.
By combining authentic user-generated content with consistent messaging across posts and ads, engagement rates improved significantly.The initiative also expanded connections with overseas fans, leading to increases in both post saves and UGC submissions.